Webinar: The Importance of Data to Demonstrate the Value of Events
Juno https://pcma.junolive.com/togetherSpeaker: Kyle Jordan, CAE, CEM, CMP, DES, CMM Director of Meetings INFORMS As meetings professionals, we are often challenged to effectively evaluate the success of our meetings while also quantifying and conveying the ROI. This session will outline several strategies for gauging a participant’s (i.e. member, attendee, exhibitor, etc.) satisfaction, including the use of