Webinar: The Importance of Data to Demonstrate the Value of Events

Speaker:

Kyle Jordan, CAE, CEM, CMP, DES, CMM
Director of Meetings
INFORMS

As meetings professionals, we are often challenged to effectively evaluate the success of our meetings while also quantifying and conveying the ROI. This session will outline several strategies for gauging a participant’s (i.e. member, attendee, exhibitor, etc.) satisfaction, including the use of Net Promoter Score (NPS), which offers a unique look into retention and brand loyalty. Participants will learn about the importance of evaluation data and how you can demonstrate and leverage the true value of your events with that data. After all, numbers do not lie and it’s more important now than ever to showcase the impact of meetings.

Join us and be one of the first to experience the new Juno 365 Platform, PCMA Together.