Webinar: The Importance of Data to Demonstrate the Value of Events

Juno https://pcma.junolive.com/together

Speaker: Kyle Jordan, CAE, CEM, CMP, DES, CMM Director of Meetings INFORMS   As meetings professionals, we are often challenged to effectively evaluate the success of our meetings while also quantifying and conveying the ROI. This session will outline several strategies for gauging a participant’s (i.e. member, attendee, exhibitor, etc.) satisfaction, including the use of